AFRICAN AMERICAN DAY PARADE INC.
REACHING NEW MASSES
Expanded audience reach by 80% across social media
Grew companies annual revenue 60%
Achieved record breaking annual revenues back to back in 2018 & 2019
Produced and published very first documentary.
Increased press engagement.
The African American Day Parade, Inc. (AADP) was founded in 1968 in Harlem, NY. It was their vision to produce a platform for multi-sectors of the community to come together and celebrate Black American heritage, talents and accomplishments, while also honoring ancestors. Yusuf Hasan, now Chairman of the parade, believed Moolou Vision had the tools to extend their vision for years to come.
African American Day Parade was looking for help in increasing brand awareness through their media platform. Amongst the 50 years of parading, they wanted to improve on documenting and producing more content.