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How to Create a 90-Day Social Media Plan for Your Business

In today’s digital landscape, having a well-structured social media plan is essential for any business looking to build a strong online presence and achieve specific goals. A 90-day social media plan provides a clear roadmap for your marketing efforts, helping you stay organized, focused, and accountable. Here's a step-by-step guide to creating an effective 90-day social media plan for your business.



Step 1: Define Your Goals

Before diving into content creation, it’s crucial to establish what you want to achieve with your social media efforts. Common goals include increasing brand awareness, driving website traffic, generating leads, boosting engagement, and growing your follower base.


Tip: Make your goals SMART (Specific, Measurable, Achievable, Relevant, Time-bound). For example, "Increase Instagram followers by 20% in 90 days" or "Drive 30% more traffic to the website from Facebook."


Step 2: Understand Your Audience

Knowing your audience is key to creating content that resonates with them. Conduct research to identify their demographics, interests, pain points, and preferred social media platforms.


Tip: Use tools like Google Analytics, social media insights, and surveys to gather data about your audience. Create buyer personas to visualize your ideal customers.


Step 3: Perform a Social Media Audit

Evaluate your current social media performance to understand what’s working and what’s not. Analyze your profiles, posts, and engagement metrics to identify strengths and areas for improvement.


Tip: Create a spreadsheet to track your current number of followers, engagement rates, top-performing posts, and any other relevant metrics. This will serve as a baseline for measuring progress.


Step 4: Choose Your Platforms

Focus on the social media platforms that align with your goals and where your target audience is most active. It's better to excel on a few platforms than to spread yourself too thin across many.


Tip: Consider the nature of each platform. For example, Instagram and Pinterest are great for visual content, LinkedIn is ideal for B2B networking, and Twitter is excellent for real-time updates and customer service.


Step 5: Develop a Content Strategy

Outline the type of content you will create and share over the next 90 days. This includes blog posts, videos, infographics, user-generated content, and more. Ensure your content aligns with your goals and provides value to your audience.


Tip: Use a content calendar to plan your posts in advance. Include important dates, holidays, and events relevant to your business. Balance promotional content with educational and entertaining posts to keep your audience engaged.


Step 6: Create a Posting Schedule

Consistency is key in social media marketing. Develop a posting schedule that outlines when and how often you will post on each platform. Regular posting helps maintain engagement and keeps your audience informed.


Tip: Use social media management tools like Hootsuite, Buffer, or Sprout Social to schedule your posts in advance and maintain a consistent posting routine.


Step 7: Engage with Your Audience

Social media is a two-way street. Regularly engage with your audience by responding to comments, messages, and mentions. Building relationships with your followers fosters loyalty and trust.


Tip: Set aside time each day to interact with your audience. Personalize your responses to make your followers feel valued and appreciated.


Step 8: Monitor and Measure Performance

Track your progress regularly to understand the effectiveness of your social media plan. Use analytics tools to measure key metrics such as reach, engagement, conversions, and follower growth.


Tip: Review your performance weekly or bi-weekly to identify trends and make necessary adjustments. Compare your results against your initial goals to assess your success.


Step 9: Adjust and Optimize

Social media is dynamic, and flexibility is crucial. Based on your performance analysis, adjust your strategy to optimize results. Experiment with different types of content, posting times, and engagement tactics.


Tip: Keep an eye on industry trends and competitor activities. Stay adaptable and open to trying new approaches to stay ahead of the curve.


Creating a 90-day social media plan is an effective way to structure your efforts and achieve your business goals. By defining clear objectives, understanding your audience, developing a solid content strategy, and regularly monitoring your performance, you can build a strong and engaging social media presence.


At Moolou Vision, we specialize in crafting tailored social media strategies that drive results. Ready to take your social media game to the next level? Contact us today for a free discovery call and let us help you create content for 90 days for your business. Together, we can achieve amazing things!



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