Embrace Paid Social
86% of social marketers already use Facebook ads, and the platform’s advertising revenue continues to grow. Paid advertising options have come up on Instagram, Pinterest, Twitter, Youtube, and more. Social media platforms have tweaked their algorithms, making it clear to brands that paid promotion is a must if you want to get visibility(This Sucks!).
Focus On Your Existing Content
Pro marketing tip: if you want to keep up with today’s competitive markets, it’s important to use your current content to its fullest potential.
For example, you can:
Identify your most popular content and use these insights to inform future content you create.
Update old content with new data, visuals, or perspective then republish for more reach.
Repurpose old content as an infographic, video, slide deck, etc. You can also turn blog posts into an ebook guide or report.
Create a Memorable Message
Sometimes it’s worthwhile to stray away from your main marketing agenda to tell stories that make your brand more memorable and likable. The more creative you get with storytelling, the more likely you’ll stand out and improve your brand image.
Collaborate with other major players in your industry to reach a new audience and gain some social proof for your business. You can also enlist the help of micro-influencers to serve as your brand advocates on social media and the blogosphere.
Make Performance Analysis an Ongoing Strategy
Any seasoned marketer knows the importance of performance analytics to optimize their strategy. But waiting until the end of a marketing campaign to analyze and adjust seriously limits the potential benefits of performance analysis.
Top marketers don’t rely on past performance to inform future efforts — they make adjustments to their campaigns in real-time based on the latest insights.
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